Donuts, Play & Pop-Up

So this post is a little late but I couldn't skip over this event for a number of reasons. One, the pictures are just TOO sweet not to share. Erin Lenzini, our resident Pop-Up photog, managed with her usual grace to capture the most perfectly delicious moments. Two, the cookies were SO delicious we also couldn't NOT share this recipe from Aww Sam. Three, I learned how important community involvement is not only to business but also to being a mom (a lesson well learned for introverts like myself). And what better place to partner with for all of this than The Coop! Our favorite indoor play place for kids!

Here are some of our favorite shots from the day. Sprinkles seem to bring out the joy in everyone but ESPECIALLY in kids and their faces did not disappoint. 

For the cookies we used a recipe from Aww Sam. If you haven't discovered her yet, she's a must follow! From her visually inspiring blog and instagram account to her quality recipes and content we highly suggest you take a peek! Find her at  search "donut holiday cookies." The batter is great for kids to play with and its really a mix between a sugar cookie and shortbread. Couldn't be easier and the cookies can be frozen for up to three weeks after baking so you can pop a few out to thaw at a time. 

For the cookies

  • 2 cups all-purpose flour
  • 3/4 tsp salt
  • 2 sticks unsalted butter softened
  • 1/2 cup powdered sugar 
  • 1 teaspoon vanilla extract

For the royal icing 

  • half a box of powdered sugar
  • 2 1/2 tbs meringue powder
  • 1/4 cup water
  • gel food coloring

Directions for cookies

  1. In a small bowl, whisk together flour and salt. In a separate bowl, beat butter until fluffy. Add sugar and combine. Beat in vanilla. Add the flour mixture and mix until the flour is just incorporated and the dough sticks together.
  2. Split the dough in half and form into two disks. Wrap both in parchment paper and place into the refrigerator until firm.
  3. Once the dough is firm, preheat the oven to 325 degrees Fahrenheit. Flour a clean surface and a rolling pin. With the rolling pin, roll out the dough to 1/4″ thickness. Use the circle cookie cutters to cut out the donut shapes and a smaller circle to cut out the inside. Keep re-rolling and cutting until there is no more dough.
  4. Place the cut dough on a baking sheet lined with parchment paper and refrigerate again for 30 minutes. Bake for 12-13 minutes or until golden. Place on a wire rack to cool.

Directions for icing

  1. Combine sugar and meringue powder then add the 1/4 cup of water until combined. Split the icing into 3 equal parts. With gel food coloring, color one pink, one brown, and leave one white.
  2. Transfer the icing into piping bags and cut a tip on the bag about 1/8″ wide.


  1. Once the cookies have cooled, take your royal icing and outline the outside of the donut and the inner circle. Allow this to dry.
  2. When it is dry, fill in the inside, shaking the cookie slightly to make sure the icing is even and to get rid of any bubbles. Quickly put on sprinkles and let the icing completely dry. Enjoy!

In addition to learning that kids love sprinkles even more than anticipated, I learned that the success of business is truly about people and relationships. Up until this point I'd mostly approached Fox + Found from behind a computer screen. That's where everything was happening for me business wise and I can't say just how refreshing it was to have actual customer interaction (don't get me wrong- we LOVE and adore our online customers and they are crucial to our business). But getting to see other moms swoon over the same items of clothing that I did when I first came across them reignited my passion for what I'm doing. I had all but forgotten about our amazing Silver Armor Skate Skirt by Baby Teith until it started flying off the rack. It was our best seller at this Pop-Up and I fell in love with it all over again! I also came to the realization that Fox + Found doesn't have to be just about bringing together all my unique kids fashion finds, but it can also be about bringing together community to instruct, to learn, to make friends to partner and to grow personally as well as professionally. For me, the success of this Pop-Up went beyond just teaching kids how to decorate cookies, or talking with moms about twin problems, it really reshaped my vision for Fox + Found and I couldn't be more excited to see where it takes us! 

One thing I always anticipate at our Pop-Ups is a visit from my twins and this giant "I feel like I haven't seen you in years even though its only been a few hours" hug from my daughter. She loves to represent and this time she came decked out in her Hologram Print Onesie.